I spend much time, more than I'd like to, reading things on the internet, and it's sure difficult to ever get a word in. I wish I could just go and personalize my things to the same guy that everyone else is personalizing their things to, and then it would be pretty easy.
it's not all bad though. I can write a bit more freely now and don't have to worry about proving any knowledge to anyone. You're obviously watching my internet activities very closely and you know what I look up. It's an unfortunate thing because looking for knowledge becomes synonymous with communication on a large scale, and I can feel it's crappy or I can try to find it amusing.
The problem is that I don't see your side of it. I used to get so angry whenever picking up my local newspaper and have all this stuff personalized to me (not to mention more major media). But what about you? You pick up your newspaper and all these things are just personalized to this fucking guy. It must bother you like hell. If I was you I'd just resent this guy like crazy, follow him around, abandon my own life, and when I can't justify my continued involvement in his life anymore just start manufacturing reasons.
You want to call it a society and then not act like one: there's a contradiction there and your existence cannot be justified.